Zhong Guo Jing Ying Bao·2025-11-13 07:05Core Insights - Great Wall Motors' Ora brand has launched the pre-sale of its new A-class pure electric SUV, Ora 5, starting at a competitive price of 109,800 yuan, targeting Generation Z consumers [2][3] - The Ora 5 features a unique design, advanced technology, and global quality, aiming to meet the expectations of young consumers for a "selected car" [3][5] Product Details - The Ora 5 is available in five models with a price range of 109,800 to 142,800 yuan, and offers multiple purchasing benefits for early buyers, including limited-time gifts [2] - The vehicle incorporates a "natural aesthetics" design and features the Coffee Pilot Ultra driver assistance system, which includes 27 perception hardware components and supports over 200 parking scenarios [3] Brand Strategy - The collaboration with celebrity Hou Minghao aims to resonate with Generation Z, reflecting the brand's commitment to connecting deeply with young consumers [4][5] - The partnership emphasizes a shift in the brand's role from "definer" to "witness" and "companion," enhancing emotional connections with users [5] Global Ambitions - The Ora brand has expanded into over 50 countries and regions, gaining the trust of nearly 600,000 users, marking a significant step in its global product strategy [5] - The launch of the Ora 5 is seen as a key milestone in the brand's transformation and ambition to represent "China's strongest voice" in the global automotive market [5]