张永勇：于道文化中寻根 开放包容中淬炼

Core Viewpoint - The meeting aimed to gather insights from experts and scholars to guide the development strategy and cultural construction of Yongmai Group, focusing on ecological services and consumer cultural services in the sauce-flavor liquor market [2][15]. Group Development History - Yongmai Group evolved from Yongjiang Liquor Industry Company established in 1998, comprising various subsidiaries focused on sauce-flavor liquor and the 1915 Panama-Pacific International Exposition cultural industry [4][5]. - The chairman has a diverse background in education, culture, and liquor production, emphasizing the importance of cultural and ecological leadership in the liquor industry [5][7]. Cultural and Ecological Initiatives - The establishment of the Sauce-Flavored Liquor Craft Inheritance Training School has trained over 10,000 workers, with certifications for various roles in the industry [7][9]. - A professional liquor product appraisal company was founded to provide quality assessments and legal documentation for liquor assets, aiding in financial transactions and risk management [9][10]. - The company is developing a supply chain service to enhance efficiency in the sauce-flavor liquor industry, although it currently lacks the necessary financial strength to fully implement this service [10][12]. 1915 PPIE Sauce-Flavored Liquor Project - The 1915 PPIE Sauce-Flavored Liquor project aims to establish a cultural foundation and market strategy, integrating ecological functions to enhance market presence [15][16]. - The project includes various business formats that focus on deep cultural experiences, educating consumers about liquor quality and value [16][25]. Cultural Confidence and Heritage - The company emphasizes the importance of Chinese cultural roots and aims to avoid negative competition by adhering to traditional values and quality standards [12][21]. - A cultural research institute will be established to explore and promote traditional Chinese culture, ensuring it remains dynamic and relevant [23][26]. Strategic Vision - Yongmai Group's strategy aligns with national goals for high-quality development in historical industries, viewing sauce-flavor liquor as a cultural carrier of Chinese wisdom and craftsmanship [25][26]. - The company plans to leverage international platforms like the 1915 PPIE to promote Chinese culture and lifestyle globally, contributing to cultural confidence [26][28].