速卖通公布海外双11开卖首日战报

Core Insights - AliExpress achieved significant sales growth during the overseas Double 11 event, with at least 200 brands surpassing Amazon's average daily sales by two times, and leading brands like EDIFIER and 70mai achieving sales 6-10 times higher than Amazon [1] Group 1: Sales Performance - On the first day of the Double 11 event, certain brands experienced explosive sales, with some achieving sales figures 6-10 times higher than their counterparts on Amazon [1] - The official flagship store of Pop Mart on AliExpress saw a 1500% increase in sales in October compared to the same period last year, driven by the brand's overseas expansion strategy [1] - Overall sales of trendy toys are projected to grow by 300% in the first half of 2025 [1] Group 2: Marketing and Consumer Engagement - AliExpress launched a "Super Brand Going Global Plan" in September, aiming to help brands achieve higher sales at half the cost compared to Amazon [1] - A pop-up store in Seoul's trendy area, Seongsu-dong, attracted a large number of consumers, with an average wait time exceeding one hour [1] - The overseas Double 11 sales event is scheduled from November 11 to November 19, followed by a seamless transition to Black Friday, continuing until December 3 [1]