Apple(US:AAPL) Xin Lang Cai Jing·2025-11-13 08:01Core Viewpoint - Apple's recent notification to authorized dealers in China aims to prevent "parallel trading" and ensure compliance with distribution agreements, while allowing dealers to set their own prices [1][2]. Group 1: Notification Details - The notification prohibits authorized dealers from collaborating with any e-commerce platforms and restricts product display, promotion, or sales on online platforms, including social media and live streaming [1]. - This move has sparked speculation regarding its timing close to the "Double 11" shopping event, with some believing it is to stabilize product pricing and control channel distribution [1]. - Other industry sources indicate that such regulations have always existed but were recently reiterated due to observed "parallel trading" behaviors [1]. Group 2: Strategic Objectives - Another objective of this notification is to guide more consumers towards official sales channels, thereby enhancing the overall shopping experience [2]. - The notification does not affect instant delivery services on platforms like Meituan and JD.com if they are connected to Apple-authorized specialty stores [2]. Group 3: Retail Strategy - Apple is further refining its retail system and channel structure in the Chinese market, including establishing online flagship stores on e-commerce platforms [3]. - CEO Tim Cook made his debut in live streaming sales on Douyin on October 15, indicating a push towards integrating online sales strategies [3].