Core Viewpoint - Chery Automobile's recent marketing stunt of driving a vehicle up the Tianmen Mountain steps backfired, leading to public backlash and a decline in stock price, highlighting the importance of safety and risk assessment in automotive branding [1][3]. Company Performance - Chery successfully listed on the Hong Kong Stock Exchange on September 25, achieving a market capitalization exceeding HKD 170 billion, with backing from 13 cornerstone investors during its IPO [3]. - Following the Tianmen Mountain incident, Chery's stock price fell over 3%, dipping below its IPO price of HKD 30.75, raising concerns among investors [3][4]. Corporate Responsibility - The incident has sparked discussions about corporate culture and responsibility, with the company acknowledging a lack of risk assessment in their marketing approach [1][4]. - Chery has committed to repairing the damage caused by the incident and compensating for the losses incurred at the Tianmen Mountain site, indicating a willingness to address the fallout [4].
港股“子”曰｜奇瑞汽车这波操作太尴尬了