Core Viewpoint - The article highlights the deep connection between the Chinese aerospace industry and the national brand "Yanghe," showcasing how the company integrates its brand ethos with national aspirations and social responsibility through various initiatives and partnerships [1][2][13]. Group 1: Company Initiatives - Yanghe has committed to a long-term partnership with the Chinese aerospace industry, pledging an additional 15 million yuan in donations from 2023 to 2025, bringing the total investment to over 30 million yuan for aerospace technology research and public education [4]. - The "Million Aerospace Partners Program" allows consumers to contribute to the aerospace public welfare fund with each purchase of a specific product, raising over 5 million yuan and engaging over a million consumers in the "aerospace dream" [4][5]. - Yanghe has established "Aerospace Classrooms" in remote schools, reaching thousands of children and promoting interest in aerospace through interactive learning experiences [5]. Group 2: Cultural and Educational Contributions - Yanghe's "Dream Plan" has invested 13 million yuan over four years to support underprivileged students in Guizhou, helping 201 students gain admission to top universities [9]. - The company launched the "Dunhuang Guardian Plan" to protect and digitize cultural heritage, integrating Dunhuang culture into product design, thereby promoting cultural awareness [10]. - Yanghe's commitment to education and cultural preservation reflects its broader social responsibility, aiming to nurture future generations while preserving national heritage [10][12]. Group 3: Community Engagement and Disaster Response - Yanghe has demonstrated its commitment to community support by donating 10 million yuan for disaster recovery efforts following a recent earthquake in Tibet, showcasing its role as a responsible corporate citizen [12]. - The company's proactive response to various natural disasters highlights its dedication to social responsibility and community welfare [12][13]. - Yanghe's initiatives are designed to resonate with the public, reinforcing the idea that corporate responsibility is intertwined with national and community needs [13].
洋河:以海天梦想筑起民族担当