Ge Long Hui·2025-11-13 09:24Core Insights - Bilibili (BILI.US) shares rose 1.18% to $27.51 in pre-market trading, reflecting positive market sentiment following the announcement of strong performance during this year's Double 11 shopping festival [1] Group 1: Financial Performance - The number of clients placing promotional ads on Bilibili during Double 11 increased by 109% year-on-year [1] - The gross merchandise value (GMV) of consumer goods priced over 1,000 yuan grew by 63% compared to the previous year [1] Group 2: Customer Acquisition - Bilibili's "Spark Program" data indicated an average new customer rate of 55% across all industries during the promotional period [1] - Specific industries such as watches and accessories, household goods, food and beverages, and beauty products saw new customer rates exceeding 60% [1]