3 Reasons to Buy Netflix Before Its Nov. 17 Stock Split

Core Viewpoint - Netflix is implementing a 10-for-1 forward stock split effective November 17, which may attract new investors and facilitate investment strategies involving options [1][2] Group 1: Stock Split Impact - This is Netflix's first stock split in over a decade, with the last occurring in 2015, and stock splits often lead to a rise in stock price due to increased accessibility for investors [2] - Investors are encouraged to focus on long-term metrics rather than short-term gains associated with stock splits [2][11] Group 2: Revenue Growth - Netflix's revenue growth is accelerating, with a 17.2% year-over-year increase in Q3, marking its best growth rate since Q3 2023 [5] - Management projects a 16.7% year-over-year growth for Q4, indicating effective monetization strategies and audience expansion [5] Group 3: Regional Performance - Netflix shows impressive performance across all regions, including the U.S. and Canada (17% growth, $5.1 billion revenue) and EMEA (18% growth, $3.7 billion revenue) [6][7] - The U.S. and Canada represent the largest revenue share, but international markets are crucial for long-term success [7] Group 4: Valuation - Netflix's valuation is considered reasonable compared to other big-tech stocks, trading at 34 times next year's earnings, which is lower than some consumer staples like Costco [8][10] - The service is viewed as a potential consumer staple, likely to retain subscribers even during economic downturns due to its affordable entertainment value [10] Group 5: Investment Timing - Buying Netflix stock before the November 17 split is seen as a strategy to capitalize on investor enthusiasm, although the stock is expected to appreciate regardless of the split [11]