Google hit with EU antitrust investigation into its spam policy

Core Points - Alphabet's Google is facing an EU antitrust investigation regarding its spam policy, initiated after complaints from publishers about revenue impacts [1] - The investigation highlights ongoing scrutiny of major tech companies by European regulators, particularly concerning their market practices [1] Company Impact - Publishers claim that Google's spam policy has negatively affected their revenues, indicating potential financial implications for the company if found in violation [1] - The investigation could lead to regulatory actions that may impose fines or require changes in Google's operational practices [1] Industry Context - This investigation is part of a broader trend of increased regulatory oversight on technology firms in Europe, reflecting growing concerns over market dominance and fair competition [1] - The outcome of this investigation may set a precedent for how tech companies manage their policies in relation to content providers and advertisers [1]