Starbucks' labor battle threatens to undermine its comeback plan as strike launches on Red Cup Day

Core Points - Thousands of baristas are striking on Red Cup Day, aiming to finalize their first contract with Starbucks amid ongoing labor negotiations [1][2][5] - The strike involves over 65 stores across 40 US cities, disrupting a major sales promotion that typically sees a significant increase in customer visits [2][3] - The union has organized multiple strikes since 2023, with the current work stoppage being the fourth and the third since the new CEO took over [3][4] Labor Relations - Baristas have been attempting to ratify their collective bargaining agreement since December 2021, but negotiations collapsed in December 2022 [5][6] - Starbucks claims the union walked away from negotiations, while the union insists it is ready to bargain and is awaiting new proposals from Starbucks [6][7] - The union has reported increased interest in joining since Starbucks' recent restructuring, which involved closing over 600 stores and laying off thousands [7][8] Regulatory Environment - The National Labor Relations Board (NLRB) has been understaffed, causing delays in union elections and leaving some baristas without full protections under labor laws [9][10] - The lack of sufficient NLRB staffing has hindered the ability of new stores to unionize, complicating the labor landscape for Starbucks [11] Shareholder and Legislative Pressure - Shareholders and lawmakers are increasingly concerned about labor tensions affecting Starbucks' turnaround efforts, with over 100 lawmakers urging the company to negotiate fairly [13][14] - A group of shareholders has expressed worries about the impact of labor disputes on the company's reputation and stock price, which has declined over 5% this year [15][16] - The company's recent fiscal report indicated a 1% increase in Q4 comparable sales globally, marking the first sales increase in seven quarters [15]