“60天长高30%”，儿童奶粉营销不能搞数字游戏

Core Viewpoint - A certain brand of children's milk powder is under scrutiny for misleading advertising claims suggesting that its product can significantly enhance children's height, with claims of a 30% height difference after 60 days of consumption being unsubstantiated and potentially violating advertising laws [1][4]. Group 1: Misleading Claims - The product's promotional materials assert that a study indicates a 30% height difference between intervention and control groups after 60 days of consuming the milk powder, but this data does not exist in the referenced research [1][4]. - The company’s customer service representatives have also claimed that the product can assist in height growth, further propagating misleading information [1][4]. Group 2: Scientific Validity - The promotional claims are based on an animal study that reported a 14.9% height increase after 28 days, without clarifying the relevance of this data to human growth [2][4]. - Scientific consensus indicates that height growth is influenced by multiple factors, including genetics, nutrition, exercise, and sleep, and no single food can decisively alter growth trajectories [4]. Group 3: Regulatory Concerns - The marketing claims of the milk powder may violate advertising laws and regulations, as they could be considered false or misleading commercial promotions [4][5]. - Regulatory bodies have previously stated that no products with height-increasing claims have been approved, and all such claims are deemed false advertising [4][5]. Group 4: Consumer Awareness - Consumers are urged to be cautious of products that exploit "height anxiety" and to approach claims regarding children's growth with skepticism and a scientific mindset [5].