宋城演艺：三亚千古情景区积极把握海南自贸港政策机遇，将聚焦国内和国外客群

Core Viewpoint - Songcheng Performance is leveraging the Hainan Free Trade Port policy opportunities to enhance its marketing and performance strategies, focusing on both domestic and international audiences [1] Group 1: Marketing Strategy - The company is constructing an integrated marketing system centered around "content—events—exposure" [1] - A multi-layered performance layout will be implemented, combining point, line, and surface strategies [1] - The introduction of unique activities and IP characters that integrate Qiong Island culture is planned [1] Group 2: Customer Engagement - High-frequency NPC event marketing will be conducted to attract new customers and encourage repeat visits from existing customers [1] - Specific pricing activities targeting different customer groups will be launched to enhance engagement [1] Group 3: Expansion Plans - Currently, there are no other expansion plans within Hainan Province [1]