宋城演艺：将优化营销策略，强化资源联动，推动内容破圈与流量转化

Core Viewpoint - The company reported a decline in revenue and net profit for the first three quarters, primarily due to the timing of revenue recognition in its light asset business and the impact of the overall consumption environment, regional tourism market changes, and competition [1] Group 1: Financial Performance - Revenue decreased year-on-year, influenced by the revenue recognition schedule of light asset projects and external market conditions [1] - Net profit declined due to reduced revenue and a temporary increase in costs and expenses [1] Group 2: Strategic Initiatives - The company plans to steadily advance existing light asset projects and strictly adhere to revenue recognition standards [1] - Efforts are being made to enhance the attractiveness of scenic spots through hardware upgrades, content innovation, and targeted marketing [1] - Investments in talent acquisition, content updates, and brand building are seen as necessary measures to respond to market changes and strengthen competitiveness [1] Group 3: Future Outlook - The company aims to optimize marketing strategies, strengthen resource collaboration, and drive content diversification and traffic conversion to promote sustainable growth [1]