Core Viewpoint - Chery Automobile's recent marketing stunt of driving a vehicle up the Tianmen Mountain steps backfired, leading to public backlash and a decline in stock price, highlighting the importance of safety and risk assessment in automotive branding [1][3]. Company Performance - Chery successfully listed on the Hong Kong Stock Exchange on September 25, achieving a market capitalization exceeding HKD 170 billion [3]. - The company attracted significant backing from 13 cornerstone investors during its IPO, indicating confidence in its commitment to stable growth [3]. Stock Market Reaction - Following the Tianmen Mountain incident, Chery's stock price fell over 3%, dipping below its IPO price of HKD 30.75, raising concerns among investors [3][4]. Corporate Culture and Investor Trust - The incident may not fully represent Chery's corporate culture, but it has affected public perception and investor confidence, necessitating efforts to rebuild trust [4]. - The importance of corporate culture, as emphasized by notable investors, suggests that incidents like this can significantly impact investment decisions [3].
媒体：奇瑞汽车这波操作太尴尬了