Core Insights - AI has become an essential tool for consumers during the Double Eleven shopping festival, assisting in decision-making and optimizing shopping strategies [2][10][12] - Major e-commerce platforms have introduced various AI features to enhance the shopping experience, including personalized recommendations and price trend analysis [10][11] Group 1: AI in Consumer Decision-Making - Consumers are utilizing AI to analyze their shopping carts and make cost-effective decisions, such as determining the optimal number of orders and products to purchase [2][4] - Users have reported that AI helps reduce impulsive buying by providing a "time travel" decision-making method, allowing them to consider future needs [2][3] Group 2: E-commerce Platforms and AI Features - Multiple e-commerce platforms have launched AI tools, such as Taobao's "AI Universal Search" and JD's "Jingyan" assistant, which offer comprehensive shopping guides and price trend insights [10][11] - These AI tools are designed to understand user preferences and provide tailored recommendations based on past shopping behavior [11][12] Group 3: User Experience and Satisfaction - A significant portion of young consumers (approximately 70%) recognize the value of AI in shopping, with many expressing satisfaction with the enhanced shopping experience [12] - However, there are concerns regarding the current limitations of AI in understanding user intent, leading to mismatched recommendations and budget plans [12]
双十一AI用得爽吗?有人下凑单指令,有人用AI精简购物车
Sou Hu Cai Jing·2025-11-13 12:39