探鱼到底做了什么，让年轻人纷纷喊“太会玩了”？

Core Insights - The core idea of the article revolves around the innovative marketing strategies employed by the company, Tanyu, to engage Generation Z consumers through immersive experiences and emotional connections [2][10]. Group 1: Marketing Strategies - Tanyu launched a themed event "Fish See Good Luck" in Shanghai from September 10 to 17, featuring a collaboration with the popular IP LABUBU, which resulted in over 3 million brand exposures through various channels [1][2]. - The company utilized a multi-channel communication strategy, including social media platforms like Douyin and Xiaohongshu, to enhance brand visibility and drive in-store traffic [1][2]. - Tanyu's marketing approach effectively transformed dining into an emotional release space for young consumers, aligning with their interests in trendy collectibles and social currency [2][10]. Group 2: Product Launch and Influencer Marketing - On October 18, Tanyu introduced new stir-fry dishes while inviting a popular influencer with millions of followers to serve as a "one-day store manager," leveraging high traffic from social media to promote the new product line [6][10]. - This strategy aimed to reshape consumer perceptions of the brand and integrate product promotion with engaging content creation, making it more relatable to the target audience [6][10]. Group 3: Cross-Industry Collaboration - Tanyu's collaboration with China Eastern Airlines during the National Day travel peak involved branding on boarding passes, extending the brand's reach beyond traditional dining settings to travel scenarios [9][10]. - This initiative not only increased brand exposure but also reinforced brand memory in consumers' minds, potentially driving future in-store visits [9][10]. Group 4: Overall Marketing Philosophy - Tanyu's marketing activities reflect a consistent strategy focused on engaging young consumers by targeting their interests, maximizing traffic during peak times, and reinforcing brand recognition [10][11]. - The company emphasizes a shift from product-centric marketing to creating emotional experiences that resonate with consumers' real needs and consumption scenarios, aiming for a seamless conversion from interest to actual purchases [10][11].