BILIBILI(US:BILI) Yang Zi Wan Bao Wang·2025-11-13 12:52Core Insights - Bilibili (NASDAQ: BILI, HKEX: 9626) reported a total revenue of 7.69 billion RMB for Q3 2025, marking a 5% year-over-year increase [1] - The platform experienced significant growth in user engagement, with daily active users reaching 117 million, an increase of 9% year-over-year [1][3] - The company achieved a substantial increase in adjusted net profit, which rose by 233% year-over-year to 790 million RMB [1][4] User Engagement - Daily active users reached 117 million, while monthly active users hit 376 million, both representing historical highs [3][11] - Average daily usage time increased to 112 minutes, up by 6 minutes year-over-year [1][11] - The number of monthly paying users exceeded 35 million, reflecting a 17% year-over-year growth [1][11] Community Ecosystem - The community ecosystem showed accelerated growth, with a 10% year-over-year increase in the number of official members, totaling 278 million [3] - The retention rate for users over 12 months remained stable at 80% [3][17] - Content engagement surged, particularly in AI-related content, which saw a nearly 50% increase in playback time [3][13] Revenue Breakdown - Total revenue for Q3 2025 was 7.69 billion RMB, with contributions from various segments: value-added services (39%), advertising (33%), gaming (20%), and IP derivatives and other businesses (8%) [4][8] - Advertising revenue reached 2.57 billion RMB, growing 23% year-over-year, driven by increased brand engagement across luxury, beauty, and automotive sectors [4][8] - Gaming revenue amounted to 1.51 billion RMB, supported by long-term operational strategies for popular titles [4][20] Profitability - Adjusted net profit for the quarter was 790 million RMB, a significant increase of 233% year-over-year [1][4] - Gross margin improved for the thirteenth consecutive quarter, reaching 36.7% [9] Creator Economy - The number of creators with over 10,000 followers increased by over 20% year-over-year, indicating a thriving creator community [3][14] - Nearly 2.5 million creators earned income through various channels on the platform, with average income per creator rising by 22% year-over-year [3][15] Cash Position - As of September 30, 2025, the company held cash and cash equivalents, term deposits, and short-term investments totaling 23.49 billion RMB [5]