Core Viewpoint - Chery Automobile faced a significant backlash due to the "climbing incident," which led to a decline in market confidence and a notable drop in stock price, resulting in a market value loss of 39.5 billion HKD in one day [1][2]. Group 1: Incident Overview - On November 12, during an extreme challenge test of the Fengyun X3L at Tianmen Mountain Scenic Area in Hunan, an unexpected incident occurred, causing the test to be interrupted and attracting widespread attention [5][6]. - A video circulated online showing the vehicle sliding down steps during the challenge, which resulted in damage to the scenic area's guardrails [5]. - Chery issued an apology on November 13, acknowledging the incident and expressing regret to the scenic area, visitors, partners, and concerned individuals [3][5]. Group 2: Company Response - Chery stated that the direct cause of the incident was the unexpected detachment of a safety harness's fixed point, which led to the vehicle sliding and colliding with the guardrail, causing some damage [5][6]. - The company emphasized that fortunately, there were no injuries or environmental damage, but acknowledged shortcomings in risk assessment and detail management during the test planning and execution [6]. - Chery committed to repairing the damage caused at Tianmen Mountain and taking full responsibility for the aftermath [6]. Group 3: Product Information - The Fengyun X3L is a range-extended SUV model launched on September 17, with a price range of 119,900 to 159,900 CNY [8]. - Prior to the incident, Chery's executive vice president promoted the Tianmen Mountain challenge on social media, highlighting the extreme difficulty of the terrain and the vehicle's performance requirements [8][9].
天门山挑战“翻车”，奇瑞汽车市值一天蒸发近40亿港元