净亏损扩大，“植物肉第一股”别样肉客押注植物蛋白

Core Viewpoint - Beyond Meat, known as the "first plant-based meat stock," reported a 14.37% decline in revenue for the first three quarters of 2025, with net losses widening, prompting a strategic shift to expand beyond plant-based meat products [1][3][6] Financial Performance - For the first three quarters, Beyond Meat achieved revenue of $214 million, down 14.37% year-over-year, and a net loss of $193 million, compared to a net loss of $115 million in the same period last year [3][6] - In Q3 alone, revenue was $70.22 million, a 13.32% decrease year-over-year, with a net loss of $111 million, significantly larger than the $26.58 million loss in the same quarter last year [3][6] - The decline in revenue is attributed to a 10.3% decrease in product sales volume and a 3.5% drop in average selling price [3][4] Market Dynamics - The U.S. market has seen the most significant decline, with net revenue from U.S. retail channels dropping 18.4% to $28.54 million and sales volume decreasing 12.6% [3][4] - The overall demand for plant-based meat appears weak, as the products struggle to meet mainstream market needs, remaining largely in niche segments [4][7] Strategic Shift - Beyond Meat is transitioning its focus from meat imitation to traditional plant proteins, as evidenced by the launch of "Beyond Ground," which contains only plant-based ingredients and no meat analogs [8][9] - The company aims to become a "global protein company" by diversifying its product offerings and enhancing its operational efficiency [8][9] Industry Context - The plant-based meat sector is facing significant challenges, with many companies exiting the market due to unmet consumer expectations regarding taste, price, and nutrition [7][8] - Analysts suggest that the capital market's enthusiasm for plant-based meat has waned, shifting towards more diverse protein solutions with technological barriers [7][8]