Guan Cha Zhe Wang·2025-11-13 13:45Core Insights - AliExpress has achieved significant sales growth during the overseas Double 11 event, with at least 200 brands surpassing Amazon's average daily sales by two times, and leading brands exceeding Amazon's sales by 6-10 times [1] - The aggressive brand strategy initiated by AliExpress, including the "Super Brand Going Global Plan," has allowed brands to achieve higher sales at half the cost compared to Amazon [1][2] - AliExpress's overall costs are approximately half of Amazon's, with commission rates between 5%-10%, which is about 10 percentage points lower than Amazon [1] - The platform is becoming a second growth curve for brands going global, with increased investments in local marketing to enhance brand visibility [2] Sales Performance - On Double 11, the Shenzhen cleaning appliance brand ILIFE sold nearly 6,000 robotic vacuums, achieving a year-on-year sales increase of 140% [1] - In the overseas market, AliExpress has surpassed Amazon in download rankings in several countries, including Spain, the UK, Brazil, Japan, and Italy [3] Market Position - According to Sensor Tower, AliExpress's download volume in Japan surged by 181% from January to October 2025, making it the top e-commerce app in Japan for download growth [3] - In South Korea, AliExpress ranks as the second-largest e-commerce platform, with nearly 10 million monthly active users, while local competitors are experiencing a decline [4]