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Disney+ Exploring “Game-like Features” On Streaming Service
DisneyDisney(US:DIS) Deadline·2025-11-13 14:22

Core Insights - Disney+ is exploring the integration of "game-like features" through artificial intelligence (AI), which could enhance user engagement and connect various segments of the company [1][2] - The investment in Epic Games for $1.5 billion is seen as a strategic move to directly compete with Netflix by incorporating gaming elements into Disney+ [2] - Disney is also venturing into user-generated content (UGC) to provide a more interactive experience for Disney+ users, allowing them to create and consume short-form content [3] AI Integration - AI is expected to transform Disney+ into a comprehensive portal for all Disney-related experiences, including commerce, theme parks, hotels, and cruises [4] - The company plans to leverage AI in three main areas: streaming technology, content post-production, and streamlining operations at theme parks [4] Financial Performance - Disney exceeded streaming expectations in its latest fiscal quarter, which helped mitigate challenges faced by its film studio and sluggish advertising sales [5] - CFO Hugh Johnston addressed ongoing issues related to Disney's carriage battle with YouTube TV, indicating potential impacts on revenue and subscriber growth [5]