Hua Er Jie Jian Wen·2025-11-13 14:25Core Insights - JD.com reported a 15% year-on-year revenue growth for Q3, but adjusted EBITDA fell by 83%, while new business revenue grew over twofold, and marketing expenses increased by 110% [1][3][12] - The management emphasized that food delivery is a long-term strategy, aiming to establish market share and user perception in the "quality food delivery" sector [1][26] - The company achieved a significant milestone with annual active users surpassing 700 million, driven by a 40% increase in quarterly active users [4][11] Revenue and Profitability - JD.com's total revenue for Q3 reached 251 billion RMB, with retail revenue growing by 11% year-on-year [5][14] - The gross profit margin for JD Retail improved, reaching 19.3%, marking a continuous increase for 14 consecutive quarters [14][39] - Service revenue grew by 31% year-on-year, with platform and marketing revenue increasing by 24%, indicating a robust ecosystem [13][39] Business Segments - The daily necessities category has seen a 19% year-on-year revenue growth, maintaining double-digit growth for four consecutive quarters [12][14] - Instant retail business achieved double-digit growth in GMV, with improved unit economics despite initial losses [8][15] - The advertising revenue has accelerated, growing over 20% year-on-year, driven by enhanced user engagement and advanced advertising tools [7][13] Strategic Initiatives - JD.com is focusing on AI development, planning to invest in building a comprehensive AI ecosystem over the next three years [2][10][33] - The company is expanding its international presence with Joybuy operating in key markets like the UK, France, and Germany, positioning internationalization as a critical long-term strategy [2][21] - The management highlighted the importance of supply chain capabilities and product innovation to maintain competitive pricing and enhance user experience [20][26] User Engagement - User shopping frequency increased by over 40% year-on-year, reflecting a strong engagement across all user segments [5][11] - The conversion rate of new users from the food delivery service is approaching 50%, indicating effective user acquisition strategies [31][32] - The company aims to leverage the synergies between food delivery and core retail to enhance overall user engagement and revenue growth [31][32]