Sou Hu Cai Jing·2025-11-13 14:49Core Insights - The competition between On Holding (On) and HOKA has intensified, with On showing a significant growth advantage over HOKA in recent financial results [1][3][5]. Financial Performance - On reported a revenue increase of 24.9% to 794.4 million Swiss Francs (approximately 7.09 billion RMB) for Q3, significantly exceeding market expectations [3]. - HOKA's parent company, Deckers Brands, reported a revenue growth of 9.1% to 1.431 billion USD (approximately 10.15 billion RMB) for Q2 of FY2026, with HOKA's growth slowing to 11.1% [5]. - On's gross margin increased to 65.7%, and net profit surged by 289.9% to 119 million Swiss Francs (approximately 1.06 billion RMB) [3]. Market Dynamics - On's Asia-Pacific market saw a remarkable revenue increase of 109.2%, becoming a key driver of overall performance [3]. - HOKA's international revenue declined by 29.3%, indicating challenges in its global market presence [5]. - Both brands entered the Chinese market around 2017-2018, with On currently operating 70 stores in China, while HOKA has 28 [6]. Brand Strategy and Positioning - On has diversified its product line beyond running shoes to include fitness, tennis, and outdoor categories, enhancing its market appeal [8]. - HOKA's strength lies in its cushioning technology, appealing to specific consumer segments, but it has faced challenges in product line innovation [8]. - The competitive landscape includes traditional giants like Nike and Adidas, as well as emerging domestic brands, intensifying the rivalry in the high-end running shoe market [10].