$10 billion floods into XRP as Nasdaq launches first U.S. spot XRP ETF

Core Insights - XRP's market capitalization increased by $10 billion in less than 24 hours, reaching a total of $150 billion as its price rose by 3.6% to $2.50 [1] - The asset experienced a 10% increase over the week, driven by a surge in trading activity to $6.24 billion, which is up more than 51% from the previous session [3] - A significant factor in this growth was the launch of the Canary XRP ETF (XRPC) on November 13, 2025, providing institutions with a regulated entry point to XRP [6] Market Activity - XRP's price strength resumed on November 13, coinciding with the ETF's first trading day [4] - Following the ETF debut, investor positioning shifted rapidly, with traders anticipating competing ETF applications from Franklin Templeton and Bitwise [7] Adoption Trends - Longer-term adoption trends are favorable, with XRP's increasing role in healthcare payment systems and cross-border settlement pilots enhancing its visibility among enterprise and fintech users [8] - The market is now focused on the first inflow and outflow data for XRPC, expected on November 14, which will indicate the strength of demand [8]