中国跨境电商人才培养白皮书（2025）

Core Insights - The "China Cross-Border E-Commerce Talent Development White Paper (2025)" highlights a significant talent gap in the cross-border e-commerce sector, with a projected shortfall of 4 million professionals by 2025, while the current training capacity is less than 1 million [1] - The demand for talent is characterized by a need for multi-skilled professionals proficient in mainstream e-commerce platform operations, multilingual communication, data analysis, and AI tool application [1] - The report emphasizes the necessity for a collaborative talent cultivation system involving schools, enterprises, and government to meet the high-quality development needs of the industry [1] Talent Demand Analysis - The talent demand in cross-border e-commerce is expected to reach 4 million by 2025, with a notable increase in the need for professionals skilled in small languages and digital capabilities [1] - Key job roles are concentrated in operations, product procurement, and market promotion, with a growing emphasis on digital skills [1] Talent Supply Analysis - The current supply of talent primarily consists of undergraduates and vocational college graduates, with an increasing number of institutions offering cross-border e-commerce programs, particularly in eastern coastal provinces [1] - Social training and vocational certifications, such as the "1+X" certificate, are becoming important supplementary channels for talent supply [1] Employment Analysis - Job opportunities are mainly located in eastern coastal regions and specialized industrial belts, with small and micro enterprises accounting for over 70% of employment [1] - Salary structures show a concentration in the middle range with significant premiums for high-skilled talent, and new employment forms like flexible jobs and digital freelancing are emerging [1] Future Development Trends - The report identifies several key trends for future talent development, including the necessity for digital skills, the popularization of the "cross-border e-commerce + small languages" model, and the integration of education and industry [1] - Recommendations include restructuring the education system, deepening industry-education integration, upgrading competency certifications, and enhancing policy support [1] Achievements in Talent Development - A multi-layered talent cultivation system has been established, with significant contributions from various stakeholders including government, enterprises, and educational institutions [1] - The development of a knowledge map and a new form of curriculum for cross-border e-commerce has been initiated, with a focus on aligning educational content with industry standards [1] Policy and Institutional Support - The report outlines a robust policy framework supporting the development of cross-border e-commerce, including national standards and collaborative mechanisms among various stakeholders [1] - The establishment of national-level training bases and the implementation of international standards for talent cultivation are highlighted as key achievements [1]