MENGTIAN(SH:603216) Hua Xia Shi Bao·2025-11-13 17:51Core Viewpoint - Mengtian Home Group is planning two significant actions: acquiring a chip company and a change in control, with both disclosed in the same announcement, raising questions about the company's strategic direction [2][4]. Group 1: Acquisition Plans - Mengtian Home is preparing to acquire control of Shanghai Chuantou Microelectronics Co., Ltd. through a combination of issuing shares and cash payments, with the valuation of Chuantou Micro not yet finalized [2][3]. - Chuantou Micro, established in 2016, specializes in integrated circuit design and high-end analog chip development, with applications in various industries including industrial control and automotive electronics [3]. - This is not Mengtian Home's first venture into the chip industry, as it previously invested 70 million yuan in Chongqing Lingxin Microelectronics, becoming its second-largest shareholder [3]. Group 2: Control Change - The company's actual controller, Yu Jingyuan, is planning to transfer control, which is stated to be independent of the acquisition plans [4][6]. - Mengtian Home primarily engages in the design, production, and sales of customized wooden furniture, including doors and panels, and has not previously indicated intentions to shift its core business focus [4][5]. Group 3: Industry Context - The home furnishing industry is facing challenges due to a downturn in real estate and consumer spending, leading to revenue declines among major competitors [4][7]. - In contrast, Mengtian Home's performance has been relatively stable, with a revenue of 773 million yuan in the first three quarters of the year, down 2.93%, while net profit increased by 37.60% to 56.3 million yuan [5]. - The competitive landscape in the customized home furnishing sector is intensifying, with traditional furniture manufacturers increasingly entering the market, leading to a shift from price competition to a more complex competitive environment [7].