Apple cuts App Store fee in half for 'mini apps' that integrate more of its software

Core Viewpoint - Apple is adapting its App Store policies in response to regulatory pressures, reducing fees for certain app developers while promoting the use of its technology through a new Mini Apps Partner Program [1][4][6]. Group 1: App Store Fee Changes - Apple will reduce its App Store fees from 30% to 15% for some app developers participating in a new program [1]. - The Mini Apps Partner Program incentivizes developers to use Apple's technology in exchange for lower fees [2][5]. Group 2: Mini Apps Concept - Mini apps are lightweight applications that operate within third-party app stores, utilizing web technologies like HTML or Javascript [2]. - WeChat is highlighted as a prominent example, offering millions of mini-apps for various user needs [3]. Group 3: Regulatory Context - Apple faces increasing pressure from European regulators and U.S. court decisions to relinquish control over its App Store and lower fees [4]. - The company has previously introduced similar fee-reducing programs for various types of apps, emphasizing the benefits of its ecosystem [5]. Group 4: Program Objectives - The new program aims to support developers in growing their mini app businesses while enhancing customer experience [6]. - Participants must still provide Apple with specific information regarding each mini app they offer [8].