2025年民生新闻报道趋势报告

Group 1 - The core value of livelihood reporting lies in its role as a bridge between the government and the public, effectively conveying policy information, reflecting social demands, and promoting problem-solving [11][12][20] - Livelihood reporting has expanded from traditional areas such as employment and healthcare to include diverse topics like rural revitalization and mental health, with a focus on grassroots perspectives and rich data utilization [12][13] - The current ecosystem of livelihood reporting consists of a hierarchy of media, including central media, provincial media, and county-level media, with leading provincial media like the Beijing News setting industry benchmarks through in-depth investigations and multimedia operations [13][20] Group 2 - Public interest in livelihood reporting is primarily centered around topics related to financial security and basic living guarantees, indicating a demand for reports that reveal problems, provide solutions, and evoke emotional resonance [12][23] - The development opportunities for livelihood reporting stem from technological empowerment, leading to diverse forms, enhanced interactivity, and deeper segmentation of reporting areas [16][20] - Challenges faced by livelihood reporting include content homogenization, sensationalism, and the creation of information silos, which hinder rational understanding of significant livelihood issues [18][20] Group 3 - Future livelihood reporting should shift from mere exposure of issues to constructive engagement, from emotional narratives to rational discourse, and from singular approaches to collaborative efforts, focusing on vertical fields [21][20] - The Beijing News serves as a case study, demonstrating effective coverage across various livelihood topics and achieving significant engagement through innovative reporting formats [23][29] - The report emphasizes the importance of timeliness in livelihood reporting, highlighting the need for rapid responses to emerging issues and public concerns [38][40]