智己LS9以超级增程对标插混依靠上汽做“高配不高价”标杆

Core Insights - The launch of the LS9 marks a significant milestone for the company, entering the competitive high-end six-seat SUV market with a starting price of 326,900 yuan, achieving over 5,000 pre-orders within 25 minutes of its release [1][2] - The LS9 is positioned as a flagship model, showcasing the company's five years of development and the deep integration of resources from SAIC Group, emphasizing the importance of technological innovation and market understanding [1][4] Company Strategy - The LS9 leverages SAIC Group's extensive technical foundation and cross-industry collaborations, allowing for the prioritization of advanced technologies such as the Lingxi digital chassis and the Super Xiaoyao battery, which enhance the vehicle's performance and efficiency [2][3] - The company aims to address the growing consumer demand for a balance between family comfort and personal driving enjoyment, as indicated by a survey showing that 75% of six-seat SUV users desire both [2][3] Market Positioning - The LS9 adopts a super-range extension strategy, responding to industry trends and consumer needs, with projections indicating that by 2025, the penetration rate of range-extended models in the 300,000 to 400,000 yuan high-end SUV market will reach 28%, surpassing plug-in hybrid models [3] - The vehicle's design focuses on user experience, incorporating features like 4D mechanical massage to meet the needs of family and business scenarios, aligning with the market shift from mere configuration to enhanced user experience [3][4] Technological Innovation - The LS9's technology aims to provide a seamless electric driving experience, achieving a 1,500 km range with minimal performance degradation, even in high-altitude conditions, and offering a 10% to 15% lower energy consumption compared to similar plug-in hybrid models [3] - The company's commitment to core technologies, such as digital chassis and intelligent driving, reflects a strategic decision to avoid superficial configuration competition and focus on substantial technological advancements [4]