智己LS9以超级增程对标插混 依靠上汽做“高配不高价”标杆

Core Insights - The launch of the LS9 marks a significant milestone for the company, entering the competitive high-end six-seat SUV market with a starting price of 326,900 yuan, achieving over 5,000 pre-orders within 25 minutes of its release [1][2] - The LS9 is positioned as a flagship model, showcasing the company's five years of development and the deep integration of resources from SAIC Group, enhancing its competitiveness in the high-end electric vehicle market [2][3] Company Strategy - The LS9's launch is part of SAIC Group's strategic focus on the high-growth segment of six-seat electric SUVs, leveraging decades of technological accumulation and cross-industry resource integration [2][4] - The company emphasizes its priority access to top-tier technologies, such as the Lingxi digital chassis and the Super Xiaoyao battery developed in collaboration with CATL, which enhance the vehicle's performance and efficiency [2][4] Market Positioning - The LS9 targets consumers at a life advancement stage, addressing the need for a vehicle that balances family comfort and personal driving enjoyment, thus solving the pain points of traditional models [3][5] - A recent survey indicates that 75% of six-seat SUV users seek both comfort for family travel and driving pleasure, highlighting the importance of user-centric design in the LS9 [3][4] Technological Innovation - The LS9 adopts a super range-extender technology, which is projected to capture a 28% market penetration in the high-end SUV segment by 2025, surpassing plug-in hybrid models [4][5] - The vehicle offers a 1,500 km electric driving experience with minimal performance degradation, even in high-altitude conditions, and achieves a 10% to 15% lower energy consumption compared to similar plug-in hybrid models [4][5] Brand Development - The successful launch of the LS9, following the L6 and LS6 models, signifies the brand's transition into a phase of significant achievements after five years of foundational work [5][6] - The company has chosen a path focused on core technological advancements rather than superficial feature competition, positioning itself as a strong contender in the electric vehicle market [6]