电商运营：2025秋冬衣橱灵感洞察报告

Group 1 - The 2025 autumn and winter apparel market shows robust growth, with retail sales of clothing, shoes, and textiles increasing by 3.1% year-on-year from January to June 2025 [12][14] - The core consumer group consists of women aged 25-34 in high-tier cities, accounting for 62.6% of the market, who are willing to try new brands and styles while focusing on cost-effectiveness, functionality, and fashion expression [24][25] - The demand for apparel has shifted from basic warmth to fashion expression and quality experience, with popular styles including "elegant," "freedom," and "vintage" [28][29] Group 2 - The main categories of consumer interest are tops, with down jackets, sweaters, and hoodies dominating, while jeans serve as a basic item in bottoms, and running shoes and hats are favored in footwear and accessories [26][30] - Different consumption scenarios show distinct preferences, with sweaters/knitwear preferred for commuting, while outdoor activities focus on hoodies, jackets, and down jackets [34][36] - The emotional value and aesthetic experience have become primary market drivers, with consumers increasingly prioritizing fashion sense and quality in their purchasing decisions [28][30]