下一站，开启风物旅行

Core Insights - The article discusses the growing trend of "cultural travel" in China, where tourists are increasingly seeking deep cultural experiences rather than just visiting scenic spots [5][9] - Local cultural elements, referred to as "fengwu," are becoming significant attractions for tourists, enhancing local tourism development [5][10] Group 1: Cultural Travel Trends - Tourists are shifting from merely "checking off" tourist spots to engaging in immersive cultural experiences that highlight local customs and traditions [5][6] - The concept of "fengwu" encompasses a region's unique cultural heritage, including local cuisine, festivals, intangible cultural heritage, and folk arts [5][6] - Young travelers, particularly those born after 2000, are driving the demand for cultural travel, showing a preference for authentic local experiences [9][10] Group 2: Economic Impact - Cultural travel is generating significant economic benefits for local tourism markets, with places like Shexian County seeing a 18.39% increase in tourist numbers and a 21.59% rise in tourism revenue during the recent Spring Festival [6][10] - The integration of cultural experiences into tourism is leading to increased visitor spending, with Shexian County attracting over 10 million tourists and generating more than 5 billion yuan in consumption over the past three years [10] - In Tongjiang, the introduction of cultural experience products has resulted in a 55.2% increase in tourism revenue, highlighting the economic potential of cultural travel [10] Group 3: Local Cultural Initiatives - Shexian County is enhancing its cultural tourism offerings by developing workshops, themed accommodations, and educational programs centered around local traditions like the fish lantern festival [10] - Tongjiang is promoting its unique cultural heritage through immersive experiences, such as traditional performances and hands-on workshops, to attract more visitors [7][10] - The rise of cultural travel is prompting local governments and tourism agencies to innovate and create engaging content that showcases their unique cultural narratives [10]