前福建首富许世辉交棒，80后女儿成新“零食大王”，宗馥莉该羡慕了

Core Viewpoint - Dali Food Group has successfully transitioned leadership to the second generation, with Xu Yangyang, daughter of founder Xu Shihui, officially taking over as president, marking a significant milestone for the company established over 30 years ago [1] Company Overview - Dali Food Group was founded in 1989 by Xu Shihui in Quanzhou, Fujian, and has developed into a major player in the food and beverage industry with brands like "Dali Garden," "Haochidian," "Kebike," "Hezheng," "Lehu," and "Douben Dou" [1][3] - The company achieved annual revenues exceeding 20 billion yuan from 2018 to 2021, and the Xu family was recognized as the richest in Fujian from 2016 to 2019 [1][5] Leadership Transition - Xu Yangyang, born in 1983, has been with Dali Food since 2008, starting from the production line and working her way up through various roles, including executive director and vice president [1][6] - The leadership transition is compared to that of Zong Fuli of Wahaha, highlighting the similarities in their paths as second-generation leaders in their respective companies [1][6][7] Business Strategy and Growth - Dali Food's growth strategy involved launching competitive products at lower prices than established brands, which helped the company capture significant market share [3][4] - The company entered the 100 billion yuan revenue club in 2012, with revenues of 108.12 billion yuan, 128.27 billion yuan, and 148.94 billion yuan from 2012 to 2014, alongside increasing net profit margins [4] Recent Challenges - From 2020 to 2022, Dali Food faced declining revenues and profits due to reliance on offline distribution channels and signs of brand aging, with revenues of 209.62 billion yuan, 222.94 billion yuan, and 199.57 billion yuan during these years [5] - In June 2023, the company announced plans for privatization due to long-term stock price underperformance, leading to its delisting from the Hong Kong Stock Exchange in September 2023 [5] Future Directions - Xu Yangyang is expected to focus on revitalizing aging brands and exploring overseas markets as part of the company's growth strategy moving forward [8]