BABA(US:BABA) Hang Zhou Ri Bao·2025-11-13 23:58Core Insights - The 17th Double 11 shopping festival has evolved from a simple discount season to a more complex consumer experience, reflecting a shift in consumer behavior towards more rational and value-driven purchasing decisions [1][2] Group 1: Future-Oriented Consumption - The trend of "future-oriented consumption" is emerging, where consumers are booking travel in advance at fixed prices, allowing for flexibility in their travel plans [3][5] - Popular travel packages, such as the "Disney Toy Story Hotel" and "Kaiyuan 999" packages, emphasize value-added services like early park entry and flexible stay options, showcasing a shift from price competition to value competition [3][4] Group 2: Beauty and Skincare Market - The beauty and skincare sector has transitioned from price wars to a focus on product ingredients, efficacy, and consumer experience, with the phrase "price stability and quality improvement" becoming central [7][9] - Consumers are increasingly prioritizing the value of products over discounts, as evidenced by the success of domestic brands that offer high-quality products at lower prices compared to international brands [6][10] Group 3: Smart Home Appliances - The integration of AI technology in home appliances, such as smart vacuum cleaners and refrigerators, is enhancing user experience by providing features like self-cleaning and expiration reminders [11][15] - The demand for smart home products is rising, with significant sales recorded during the Double 11 event, indicating a growing consumer preference for convenience and efficiency in household management [12][16]