Apple Launches Mini Apps Partner Program, Halves App Store Fees to 15%

Core Insights - Apple has introduced a new "Mini Apps Partner Program" that reduces the standard commission fee from 30% to 15% for app developers creating mini apps, which operate within larger standalone applications [2][4] - This initiative allows developers to retain a larger share of revenue from in-app purchases, encouraging the development of mini apps that enhance user experience and reduce app clutter on devices [3][4] - The program is also a response to increasing regulatory scrutiny in Europe and China regarding Apple's App Store practices and commission rates, with a recent U.K. tribunal suggesting a fairer rate of around 17.5% [5] Summary by Sections - New Program Introduction - Apple has launched the "Mini Apps Partner Program" that offers a reduced commission rate of 15% for developers of mini apps [2] - Developer Benefits - Developers can keep more revenue from user purchases made in mini apps, which must adhere to safety and user experience standards [3] - User Experience Impact - The program encourages the creation of mini apps using web development languages, potentially leading to a more streamlined user experience on mobile devices [4] - Apple's Revenue Model - Apple continues to earn a share from mini app sales within larger apps, which previously may have avoided commission payments [4] - Regulatory Context - The initiative aligns with growing regulatory challenges faced by Apple regarding its App Store fees, particularly in Europe and China [5]