从100万跌至10多万，口腔CBCT狂打价格战，拖累上下游

Core Insights - The domestic dental CBCT market has experienced explosive growth, particularly with the rapid increase in localization rates and the entry of competitively priced products, leading to a significant rise in penetration rates among small and medium-sized private dental institutions [1][2] - However, a crisis centered around price wars is emerging, causing operational difficulties for CBCT companies, impacting the daily operations of dental institutions, and exposing upstream core component suppliers to bad debt risks [1][2] Market Dynamics - As of now, there are 85 valid CBCT registration certificates in China, with 60% being domestic products [2] - Initially, imported CBCT devices dominated the market due to high prices, primarily purchased by well-funded dental specialty hospitals and large general hospitals, while private dental clinics relied on traditional imaging equipment [2] - The rise of domestic CBCT has broken the price monopoly of imported brands, leading to increased adoption among private dental clinics and a growing recognition of domestic equipment by dental specialty hospitals and general hospitals [2] Price Competition - From 2019 to mid-2024, the average price of domestic CBCT devices dropped from 1.02 million to 572,300, a decline of over 43%, with some products experiencing annual price drops exceeding 20% [3] - Major companies, including Meiya Optoelectronics, have reported significant fluctuations in performance, with their medical equipment segment's gross margin dropping from 60.82% to 48.45% between 2019 and 2025 [4][6] - Smaller CBCT companies are adopting aggressive pricing strategies, with some products priced as low as 100,000, and promotional tactics such as "zero down payment" and "buy one get one free" [6] Impact of Price Wars - The price war has led to profit shrinkage for equipment manufacturers, resulting in operational difficulties and potential supply disruptions [7] - While larger companies can absorb temporary revenue and margin declines, smaller startups are particularly vulnerable, facing challenges such as factory shutdowns and service interruptions [7] - The focus on market promotion over technological upgrades due to price pressures may lead to a long-term decline in industry competitiveness [7][8] Supply Chain Challenges - The domestic supply chain for core CBCT components has made significant progress, achieving full localization in key areas such as X-ray generators and detectors [10] - However, the ongoing price war is affecting upstream suppliers, with cases of bad debts emerging, such as a lawsuit from a core component supplier against a CBCT manufacturer for overdue payments [10][11] Future Strategies - The industry recognizes the unsustainability of low-price strategies and is beginning to seek ways to break this negative cycle [12] - Companies are encouraged to establish a reasonable pricing system and focus on creating irreplaceable product and service value [12] - Innovations such as multi-functional CBCT devices and applications in other medical fields are being explored to enhance competitiveness and meet market demands [13][14] - Emphasizing quality, service, and technological advancements will be crucial for long-term success in the CBCT market [15]