Apple(US:AAPL) Xin Lang Cai Jing·2025-11-14 01:11Core Viewpoint - Apple has launched the "Mini Program Partner Program," allowing eligible developers to retain 85% of revenue from in-app transactions for digital goods and services, marking a significant shift in its commission structure [1][2]. Group 1: Program Details - The "Mini Program Partner Program" aims to enhance user experience and support developers of mini programs and mini games within the Apple ecosystem [1]. - Eligible mini programs must utilize specific technologies, including "Age Range Declaration API," "Advanced Business API," "Apple In-App Purchase System," and "Consumption API" [1]. - The program is designed for developers of specific mini programs, which are built using HTML5 and JavaScript and distributed through native applications [1]. Group 2: Commission Structure - Apple will charge a 15% commission on in-app transactions for eligible mini programs, aligning with the commission structure for major domestic platforms like WeChat, Alipay, and Douyin [2]. - The definition of "eligible in-app transactions" includes digital goods and services, consumable goods, non-consumable goods, auto-renewable subscriptions, and non-renewable subscriptions, all facilitated through the Advanced Business API [2][3]. - Apple's standard commission for most app developers is 30%, but it has reduced this to 15% for certain small businesses and for subscription services starting from the second year [3]. Group 3: Market Context - Since 2017, Apple has supported mini programs and mini games, which are self-contained experiences built on web technologies [3]. - In 2024, there were reports of disputes between Tencent and Apple regarding in-app transactions, with developers exploiting loopholes to bypass Apple's ecosystem and avoid the standard 30% commission [3].