10月乘用车批发价格趋稳，价格竞争持续降温

Core Insights - The passenger car market in October shows a continued stabilization in prices, with a decrease in competitive pricing, indicating a shift towards refined operations rather than aggressive price competition [1][2] - The average discount rate for the passenger car market in October 2025 is reported at 18.5%, a slight decrease of 0.3% month-on-month, with average wholesale prices dropping by 500 yuan [1] - New energy vehicles (NEVs) demonstrate significantly better price stability compared to traditional fuel vehicles, with NEVs maintaining a discount rate of 12.8% and average prices showing a year-on-year increase of 1300 yuan [1][2] Market Dynamics - There is a notable differentiation in pricing strategies among brands, with domestic new energy brands like AITO, Xiaomi Auto, and Xpeng maintaining discount rates below 10%, while joint venture brands have discount rates exceeding 20% [2] - The average price for domestic new energy brand AITO increased by 1900 yuan, contrasting with the price declines observed in joint venture brands such as FAW-Volkswagen and Buick [2] - The SUV segment is experiencing intense competition, with major models like the Volkswagen Tayron and Mercedes-Benz GLC seeing significant price drops, with average prices falling between 4200 to 8300 yuan [2]