十五运顶流火到断货，网友：根本抢不到

Core Insights - The sales of the mascots "喜洋洋" and "乐融融" related to the 15th National Games and the Special Olympics have surged, with retail stores experiencing stock shortages and high consumer demand [1][2][4] - The total market value of licensed products has exceeded 680 million yuan, with over 2,800 licensed products approved, marking the highest number in history [1][2] - The mascots have become a significant cultural and commercial IP, with online discussions reaching over 500 million views and a 300% increase in search volume [1][4] Group 1: Sales and Market Dynamics - Retail stores are facing long queues and stock shortages, with some stores selling out of popular items within hours [2][4] - The sales performance is notable, with one store reporting sales of 130,000 yuan in a single day, and other stores experiencing similar high traffic and sales [2][4] - The online sales channel is also performing well, with many products sold out during live broadcasts [5][6] Group 2: Production and Supply Chain - The production lines in Dongguan are operating at high capacity to meet the demand for mascot-related products, with some companies increasing their workforce significantly [7][8] - The "吹泡泡小挂件" has emerged as a top-selling item, with 300,000 orders received for this product alone [8][9] - The manufacturing process is supported by a robust supply chain in the Greater Bay Area, allowing for quick responses to market demand [9][10] Group 3: Cultural and Economic Impact - The event has provided opportunities for companies to expand into international markets, particularly through connections made in Hong Kong [11] - The phenomenon of the mascots illustrates the potential for large-scale events to create sustainable revenue streams through IP development [11] - Experts suggest that the focus should be on transforming short-term successes into long-term brand assets through effective IP management and integrated marketing strategies [11]