Core Insights - Midea Real Estate acquired a land parcel in Xuzhou for 344 million yuan, indicating a deepening investment strategy in core cities and showcasing the resilience of private enterprises during economic cycles [1] Group 1: Acquisition Details - The acquired land is located in the Yunlong District of Xuzhou, covering an area of 35,847.20 square meters, with a lease term of 70 years and designated for urban residential use [1] - The floor price for the land is 5,999.93 yuan per square meter, highlighting its advantageous location [1] Group 2: Company Background - Midea Real Estate has been operating in Xuzhou since 2010, developing 27 projects and serving over 110,000 homeowners, establishing a solid market reputation and brand influence [1] - In June, the company collaborated with Xuzhou Xinpengcheng Construction to develop the first Song Dynasty-style residential project above Metro Line 3, continuing to explore a light-asset co-construction model [1] Group 3: Market Performance - Market data shows that from January to October 2025, Midea Real Estate ranked first in both the commodity housing flow and residential flow rankings in Xuzhou, demonstrating strong market recognition and sales momentum [1] - The recent land acquisition is a significant move for Midea Real Estate in the public market for 2025, reflecting its robust financial strength and precise investment strategy, as well as its commitment to long-term development in Xuzhou [1]
美的置业深耕徐州城区 3.44亿元摘得翠屏山树人中学东地块