绝味食品解锁卤味零售新密码以AI赋能营销推动行业发展

Core Insights - The development of the digital economy is seen as a strategic choice to seize new opportunities in the ongoing technological revolution and industrial transformation, particularly in the retail sector [1] Group 1: Company Initiatives - Juewei Foods has partnered with Tencent Qidian Marketing Cloud to innovate in "AI-driven marketing," integrating its business processes and member data to create various intelligent agents for user insights, product recommendations, rights management, and content generation [3] - The AI system at Juewei Foods can accurately identify different consumer habits and preferences, allowing for more precise targeting and enhancing customer engagement [3] - The operational efficiency of the AI marketing team has improved by two to three times compared to the manual team, with AI-generated content achieving a click-through rate 1.5 times higher than that of human-generated content [3] Group 2: Industry Trends - In the retail industry, AI is not merely a cold technology but acts as a valuable assistant for brands, anticipating consumer needs and enhancing the shopping experience while providing emotional value [3] - The continuous advancement of technology is expected to further enhance the role of AI in retail, improving customer experiences and operational efficiencies [3]