遥望科技，探索第二曲线

Core Viewpoint - Despite having a wealth of star and influencer resources, the company, Yaowang Technology, continues to struggle with significant losses, reporting a net loss of 4.15 billion yuan in the first three quarters of the year [2][5]. Group 1: Business Performance - Yaowang Technology has signed over 70 star influencers and more than 150 other influencers, yet it has faced continuous net profit losses since 2021, totaling over 3 billion yuan [4][5]. - The company's revenue from new media advertising, self-owned brands, and social e-commerce has declined by 52.69%, 55.47%, and 19.83% respectively, with overall revenue down 34.65% year-on-year to 26.13 billion yuan [5][6]. - The net profit loss for the third quarter was 1.62 billion yuan, showing a slight improvement compared to the previous year, but overall performance remains weak [6]. Group 2: Strategic Initiatives - The company is attempting to pivot towards new business models, including a partnership with celebrity Huang Zitao to launch the "Duo Wei" sanitary napkin brand, which achieved sales of approximately 1.25 billion yuan within a few months [15]. - Yaowang Technology is also exploring the transformation of a large shopping mall into a new consumption complex, "Yaowang X27 PARK," which has become another source of losses [14][15]. - The company has implemented a "shutdown and transfer" strategy to optimize performance and is expected to complete these reforms by the third quarter of this year [6]. Group 3: Market Challenges - The social e-commerce sector, which is the company's primary revenue source, is facing challenges as platforms like Douyin are increasingly supporting smaller influencers, which may not favor Yaowang Technology [7]. - The company's live-streaming e-commerce business has seen a drastic decline in gross profit margin, dropping from 21.80% to -0.38% due to increased competition and rising costs [14].