以金融活水培育万千“小店经济”焕新活力——工行青岛分行普惠金融与乡村振兴案例成果展

Core Insights - The Industrial and Commercial Bank of China (ICBC) Qingdao Branch focuses on supporting individual businesses as a vital part of the market economy, emphasizing "stabilizing employment, ensuring livelihoods, and promoting consumption" [1][2] - The bank has implemented various financial products like "Small E-Loan" and "Merchant Loan" to address the urgent funding needs of small businesses, particularly in retail and wholesale sectors [1][2] Group 1: Financial Products and Services - ICBC Qingdao Branch has provided over 11.1 billion yuan in credit support to more than 16,700 individual businesses and small enterprises through its inclusive financial products by the end of September 2025 [2] - The "Merchant Loan" product allows businesses to secure loans based on their transaction flow without the need for collateral, significantly easing the financing process for small merchants [4][6] - The "Small E-Loan" has been effectively utilized by numerous merchants, with one clothing store owner receiving a 150,000 yuan loan within hours of application, showcasing the product's efficiency [6][8] Group 2: Community Engagement and Outreach - The bank has organized initiatives like "Thousand Enterprises, Ten Thousand Households" outreach and "Individual Business Service Month" to directly engage with local merchants and understand their financial needs [2][8] - A dedicated team of young customer managers has been deployed to various markets and communities to provide hands-on guidance for online financing operations [2][8] - The bank's efforts have led to successful case studies that serve as models for promoting inclusive financial services across the organization [2]