国家统计局：10月社零同比增长2.9％，餐饮收入回升至3.8％｜快讯

Core Insights - In October, the total retail sales of consumer goods reached 46,291 billion yuan, showing a year-on-year growth of 2.9%, which is a decline of 0.1% compared to September. This marks the fifth consecutive month of decline since the peak of 6.4% in May [2] - From January to October, the total retail sales amounted to 412,169 billion yuan, with a growth rate of 4.3%, down 0.2% from the growth rate in the first three quarters [2] Retail Performance by Location - In October, urban retail sales were 40,021 billion yuan, growing by 2.7% year-on-year, while rural retail sales reached 6,270 billion yuan, with a growth of 4.1%. For the period from January to October, urban retail sales totaled 356,860 billion yuan, up 4.2%, and rural retail sales were 55,309 billion yuan, increasing by 4.6% [2] Retail Performance by Type - In October, the retail sales of goods were 41,092 billion yuan, with a year-on-year increase of 2.8%, and catering revenue was 5,199 billion yuan, growing by 3.8%. Notably, basic living and some upgraded consumption categories saw rapid growth, with significant increases in retail sales for food, communication equipment, cultural office supplies, and sports entertainment products [2] - From January to October, the total retail sales of goods reached 365,981 billion yuan, growing by 4.4%, while catering revenue was 46,188 billion yuan, with a growth of 3.3%. Catering revenue rebounded to 3.8% after dropping to a low of 0.9% in September [2] Retail Formats Performance - From January to October, retail sales in convenience stores, supermarkets, department stores, specialty stores, and brand stores grew by 6.3%, 4.7%, 1.0%, 4.1%, and 1.0% respectively [3] - The service retail sector saw a year-on-year growth of 5.3%, with an acceleration of 0.1 percentage points compared to the first three quarters. Notable growth was observed in leisure services, communication services, travel consulting and rental services, and transportation services [3]