着力破解“幽灵网店”等现实难题 多举措织密电子商务领域知识产权“保护网”

Core Viewpoint - The rapid development of e-commerce in China has led to increasing concerns over "online trademark infringement," prompting the State Administration for Market Regulation to seek public opinion on new regulations aimed at addressing challenges such as "ghost stores" and unclear platform responsibilities [1][8]. Group 1: E-commerce Growth and Trademark Infringement - E-commerce transactions in China have been expanding significantly, leading to widespread societal concern regarding trademark infringement issues [1]. - In the first three quarters of this year, market regulatory authorities handled 27,000 cases of intellectual property violations, with a total amount involved reaching 468 million yuan, and 742 cases were referred to judicial authorities for suspected criminal activities [1]. Group 2: Ghost Stores Issue - "Ghost stores" refer to online shops on e-commerce platforms that provide false addresses and contact information, making it difficult for enforcement personnel to locate the operators [3][5]. - Over half of the online stores suspected of selling counterfeit goods are identified as "ghost stores" [5]. - A specific case involving 14 online stores infringing on the "Pang Donglai" trademark revealed that 10 of these stores were not operating at the registered addresses, and 8 were untraceable [7]. Group 3: New Regulatory Measures - The draft regulations clarify the responsibilities of e-commerce platforms in assisting with trademark infringement investigations, requiring platforms to take necessary actions against identified infringing behaviors [8]. - Platforms are mandated to notify online stores to provide accurate information and to mark stores with false information prominently, warning consumers of potential risks [10]. - The draft also establishes jurisdictional authority and collaborative mechanisms for market regulatory departments across different regions to enhance enforcement against infringement [12].