HAIER SMART HOME(SH:600690) Jin Tou Wang·2025-11-14 04:06Core Insights - Haier Smart Home (600690) is deepening its presence in Japan through a localization strategy and continuous technological innovation, recently launching a new flat drum washing machine under the AQUA brand in Tokyo [1][2] Group 1: Product Launch and Features - The newly launched flat drum washing machine incorporates three differentiated core technologies: ozone air wash, heat pump drying, and essence wash, filling a technological gap in Japan [1] - The design addresses common issues with traditional inclined drum washing machines, such as weak agitation and fabric tangling, by upgrading to a vertical drum design that enhances fabric care [2] - The washing machine features a compact design with a 12kg capacity, suitable for small living spaces in Japan, and includes an ozone air wash function that effectively removes odors and wrinkles without water [2] Group 2: Market Position and Future Plans - As of October this year, Haier and AQUA hold the top two market shares in Japan, with their fully automatic washing machines ranked first in the market, and the AQUA 10KG drum washing machine achieving the highest retail sales for three consecutive weeks [3] - AQUA Japan plans to continue focusing on user-centered innovation to provide higher quality products and services in the Japanese market [3]