Core Viewpoint - The consumption concept of the elderly is shifting from "cost-effectiveness" to "intelligent" products, indicating a growing demand for smart and comfortable living solutions tailored for seniors [1][7][20]. Group 1: Market Trends - The sales of elderly-friendly products have significantly increased, with categories like mobility aids and hearing aids nearing a market size of 20 billion [5]. - In the first ten months of the year, innovative smart health products such as sleep monitoring rings and AI hearing aids saw transaction volume growth exceeding 7.6 times and transaction value growth over 200% [7]. - The silver economy in China is currently valued at approximately 7 trillion, accounting for about 6% of the GDP, and is projected to reach 30 trillion by 2035, representing 10% of the GDP [12]. Group 2: Product Innovations - New technologies are being developed for exoskeletons to provide better support for seniors with joint issues, with advancements in response times approaching 0.1 seconds [9]. - The introduction of smart products like sensing and communicating adult diapers has gained significant market attention [9][11]. Group 3: Consumer Behavior - The elderly are increasingly engaging in "self-pleasing consumption," investing in hobbies and activities such as music, photography, and travel, reflecting a vibrant retirement lifestyle [13][20]. - Sales in cultural entertainment, tourism services, and health services for the elderly have seen year-on-year increases of 20.7%, 26.2%, and 23.9% respectively [20]. Group 4: Service Supply Upgrades - The service supply for the elderly is rapidly innovating, with a rise in customized online courses and immersive offline experiences, enhancing the overall service ecosystem [21][23]. - The establishment of "silver consultants" has effectively addressed the urgent needs of the elderly, such as home modifications for better accessibility [27].
“科技范儿”“悦己型”……银发消费花式“上新”潜能迸发 服务供给加速升级
Yang Shi Wang·2025-11-14 04:38