“粉色火焰”公益行动进博会续力，破圈传递女性健康知识

Core Insights - Bayer's women's health brand, Youshiming, launched a youth-oriented strategy during the China International Import Expo, emphasizing its commitment to enhancing women's health awareness in China [1][3] - The "Pink Flame Transmission Action" project, in collaboration with the China Population Welfare Foundation, has reached millions of young users, highlighting the need for accessible professional knowledge and self-protection awareness among young women [3][4] Group 1 - The youth-oriented strategy focuses on four core areas: youthful presentation, social media engagement, personalized communication, and real-life scenarios [1][3] - Bayer aims to transform professional health knowledge into engaging formats like short videos and comics, with a strong emphasis on social media platforms [1][3] - The initiative is designed to advance women's health management and promote fertility protection awareness among young women [1][3] Group 2 - Insights from industry professionals, such as Ge Peiqi, emphasize the importance of early health awareness and prevention among young women [4] - The involvement of medical professionals is deemed crucial for effective health education, particularly in the context of diverse and sometimes misleading information available on social media [4][5] - The value of using social media for health education is recognized, with a call for relatable and accessible medical content tailored to young audiences [5]