哈根达斯出售频传背后 被祛魅的国际品牌需要“中国合伙人”？

Core Viewpoint - The high-end ice cream brand Häagen-Dazs, once popular in China, is reportedly facing potential sale rumors, with General Mills and Froneri both denying these claims. The brand has struggled in the Chinese market, leading to store closures and a decline in sales performance [1][2][3]. Group 1: Company Performance - Häagen-Dazs has seen a decline in its performance in China, with General Mills reporting a 3% year-over-year decrease in net sales for Q3 of fiscal 2025, primarily due to revenue drops in the Chinese and Brazilian markets [3]. - The brand's pricing strategy has been criticized, as its products are significantly more expensive in China compared to international markets, where prices are less than one-third of those in China [2]. - Despite challenges, Häagen-Dazs reported double-digit growth in retail business for Q1 of fiscal 2026, attributed to the introduction of handheld products and an expanded distribution network in China [3]. Group 2: Market Dynamics - The Chinese ice cream market is expected to continue growing at a double-digit rate annually, indicating strong demand despite Häagen-Dazs' struggles [3]. - International brands are recognizing the need to adapt their strategies for the Chinese market, moving away from a one-size-fits-all approach and seeking local partnerships [3][4]. - Other international brands, such as Pizza Hut and Decathlon, are also rumored to be seeking sales, reflecting a broader trend of strategic adjustments in response to intensified competition in the Chinese market [4].