三季度净利润同比增长233% B站财报表明年轻用户“打赏”优质内容

Core Viewpoint - Bilibili (B站) reported a total revenue of 76.9 billion RMB for Q3 2025, marking a 5% year-on-year increase, with adjusted net profit soaring by 233% to 7.9 billion RMB, driven by improved revenue structure and operational efficiency [1][2] Revenue Structure - Advertising revenue reached 25.7 billion RMB, accounting for 33% of total revenue, with a year-on-year growth of 23% [2][4] - Game revenue was 15.1 billion RMB, representing 20% of total revenue, but saw a decline of 17% year-on-year due to high comparison base from the previous year [2][4] - Value-added services generated 30.2 billion RMB, making up 39% of total revenue [2] - IP derivatives and other businesses contributed 5.8 billion RMB, accounting for 8% of total revenue [2] User Engagement and Growth - Daily active users reached 117 million, up 9% year-on-year, while monthly active users hit 376 million, increasing by 8% [4][5] - Average daily usage time per user was 112 minutes, an increase of 6 minutes year-on-year [4] - The number of paying users reached 35 million, growing by 17% year-on-year, indicating a strong willingness to pay for quality content [5] Content Diversity and User Behavior - The viewing time for long videos (over 5 minutes) grew by nearly 20%, highlighting user engagement with in-depth content [5][6] - Original domestic animation content saw a significant increase in viewing time, up nearly 104% year-on-year, alongside growth in categories like parenting education and AI content [6] Challenges Ahead - Bilibili faces challenges in balancing diverse user preferences and effectively converting user traffic into commercial value [9]